Why do the most successful Direct Mailing Campaigns use color-copy technology for their postcards?
A truly successful Direct Mailing Campaign is the result of a sophisticated and properly formulated strategy that creates a sales opportunity. Color-copy technology is the most economical and flexible method to create attractive pieces that both provide a powerful sales opportunity and allow for increased rates of response. The main reasons that make color-copy printed postcards so attractive are: Color-copy printed postcards are cost-effective, so that you can print as few or as many copies as your sales strategy demands. Color copies allow you to personalize! You can customize your promotional piece to build and strengthen the relationship between you and your recipient. It is 1:1 marketing that matters. In developing a successful marketing campaign, consider the following facts: Satisfying and retaining current customers is three to 10 times cheaper than acquiring new customers, and a typical company receives around 65 percent of its business from existing customers. (McKinsey) In a
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- Why do the most successful Direct Mailing Campaigns use color-copy technology for their postcards?
