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Why do the Guides matter to bloggers?

April 26, 2017Bloggers guides

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Why do the Guides matter to bloggers?

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Bloggers who review products and services may be considered “endorsers” under the Guides. Accordingly, the FTC may find that a blogger violates Section 5 if the blogger (1) posts a positive review that does not represent their honest experience with the product or service; (2) makes misrepresentations about key features of the product or service; or (3) fails to disclose a “material connection” or compensation arrangement related to the review.