Why do the Celtics only wear black sneakers?
Like so many of the Celtics traditions, it has it’s roots in practical finance. Back in the early days, teams bought all the equipment for their players–including sneakers. (There were no $90 million dollar sneaker contracts for ANYONE.) Red, as coach and man in charge of what little money Walter Brown could send his way, picked black sneaks because they wouldn’t show wear and tear as much or as fast. In recent years, the team has allowed the players to wear white sneakers.
