Why do the Beacon Street Girls exist?
As a mother of two girls, Addie Swartz was acutely aware that the girls of today are getting older younger. She was particularly frustrated with the lack of appropriate materials for girls between the ages of 9 and 13 who had outgrown dolls and toys, but were nowhere near ready for the mature, often highly sexualized messages and products directed towards older teens. “I wanted something more compelling for my daughters, something with more substance,” said Swartz. “There’s a real need for exciting, multi-faceted characters – real girls with real issues – who can serve as more appropriate role models than today’s pop princesses.” She and her team created Beacon Street Girls to address that need.
