Why do the average prices listed on WineBlueBook seem lower than what I pay at my neighborhood wine retailer?
Because of state taxes, discounts, margins, competition and geographical location prices may be higher at your local wine shop. Other factors such as currency fluctuations and the high cost of living in major U.S. cities all play a part in fluctuating retail prices. WineBlueBook surveyed its subscribers and 73% of subscribers answered that the prices WineBlueBook listed were “accurate”. If WineBlueBook raised wine prices 5% or 10% across the board, the same wines will receive the same WineBlueBook index and “Outstanding”, “Great Value” or “Value” moniker. It would make retailers happy if we raised our average prices, but WineBlueBook is for the wine consumer first. • I work for a winery. How do I get our wines listed in WineBlueBook? If you wines are reviewed by two or more of the major wine critics your wine will be included in WineBlueBook. • Why dont you include more editorial content for varietals and vintages? Our area of expertise is harnessing the power of the Internet so consum
