Why do students enter the Business School?
The BBA Program at the Goizueta Business School is one of the most dynamic, progressive and intellectually rigorous undergraduate business programs in the world, and has been rising in its ranks among the top twenty for the last five years with a current ranking of 14th in the nation among undergraduate business programs. Leading businesses in the future will require knowledge, wisdom, talent and skill, as well as unprecedented levels of creativity, flexibility and foresight. In the BBA Program our students learn to think on the fly while operating on the ground. We bring together top-tier students and distinguished faculty in an environment that thrives on innovation and insists upon interaction. The curriculum is well grounded in the liberal arts tradition and combines a theoretical foundation with highly pragmatic applications. The end result is that our students are trained as critical thinkers capable of generating, articulating, and implementing creative solutions to complex prob
