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Why do stats reported on a video site (i.e. within YouTube Insight, or Blips admin panel) sometimes differ from TubeMoguls numbers?

April 26, 2017admin Blip panel reported site stats video youtube

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Why do stats reported on a video site (i.e. within YouTube Insight, or Blips admin panel) sometimes differ from TubeMoguls numbers?

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Often, this is due to differences in what is being measured. Blip, for instance, includes television and podcast downloads–mediums we do not currently track. Please keep in mind that, while we partner with video sites, our numbers are independent and mostly obtained via our proprietary InPlay technology.