Why do some of the best tickets sell so quickly?
When an event goes on sale there are literally hundreds and sometimes thousands of customers simultaneously attempting to purchase tickets across all distribution channels. Like any limited commodity, tickets are sold as long as seats are available, and sometimes they go quickly. If 500 fans are simultaneously buying four tickets each, 2,000 tickets can be sold in a matter of seconds! Also, in some cases, tickets are held by the promoter or have been pre-sold to season ticket holders reducing the number of tickets available for purchase by the public.
