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Why do some newspapers omit the first two frames of Sunday strips?

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Why do some newspapers omit the first two frames of Sunday strips?

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The elegant technical term for the first two frames of a Sunday strip is the “throw-away.” It is used–or not used–according to how much space the individual newspaper is willing to devote to a single strip. Typically, in a half-page format, the panels will be used; in a third -page format, they’re dropped. Obviously, the strip has to work either way, so the content of the opening panels tends to be a (sometimes) artful vamp.

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