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Why do some companies advertise products by using famous people?

April 26, 2017advertise Advertising Business companies famous Finance Marketing people products

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Why do some companies advertise products by using famous people?

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because when people see famous people using the products, they assume it’s cool. Because these people are famous and they use this product, consumers automatically assume that it must work well for somebody of such high a status to use it. It’s called an advertising strategy.