Why do some advertise diamonds without listing the clarity and color?
If an ad lists a low price without listing the 4 C’s, it’s often a marketing ploy to bring you into the store. You must know all 4 C’s before you purchase any diamond. If the ad listed all of the inexpensive diamond’s specifics, you may not come to their store. Don’t be fooled by a low prices and no information. After all, if the diamond was beautiful, you can be sure that they would put in all of the details about it! 3. What is an ‘Clarity Enhanced’ diamond? (We do NOT sell “Clarity Enhanced” diamonds.) Technology is now capable of making a flawed diamond appear to be of much higher quality. They do this by a process of laser drilling and/or fracture filling. They can then make the diamond APPEAR to have better color and/or clarity. Here is it works. The Process A laser can drill to remove a blemish. The resulting hole is then filled with a substance to hide the invasion. Over time, this filling can discolor or break. Additionally, if the ring needs to be resized or remounted, this p
