Why do so many people still list with 6% charging agents?
Ah, the most perplexing question for us, but one which probably has several answers. First, we think many sellers don’t realize that commissions are not fixed by law or by industry. The big real estate companies spend a lot of effort training their agents to focus on the service-side of their pitch and not on their fees. To support their rigid pricing structure, many agents will argue that if you pay less, you will get lesser service. It’s all a smokescreen, of course. There is no shortage of sellers unhappy with the quality of service provided by agents who charge 6%. Loyalty is another reason, as sellers will often return to the agents who helped them buy their house initially. And although we certainly cherish the same long-term relationship with our former clients, we continue to work towards having sellers take a closer look at our first-class complete service that will cost them thousands of dollars less.
