Why do small businesses struggle to effectively market their products/services?
Small businesses must have a clear sense of who their customers are. They must know who they are marketing to, and who will buy their products and services. That sounds much easier than it is. It is very difficult to know exactly who is likely to buy your product. The easier part is reaching them. 3. What is your mantra for successfully running a profitable small business? Control costs (including fixed costs like rent), know your customers, watch headcount like a hawk, stay out of debt and pay your bills on time. Register for the GrowSmartBusiness Webinar at www.growsmartbusiness.com/webinar. Find out YOUR marketing and finance score by taking the survey – your results will be benchmarked against the Small Business Success Index. Tags: Capital, small business, Washington Post This entry was posted on Monday, April 27th, 2009 at 4:00 pm and is filed under Interviews, Small Business, Small Business Success Index. You can follow any responses to this entry through the RSS 2.0 feed. You c
