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Why do shafts need to be PUREd?

pured shafts
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Why do shafts need to be PUREd?

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Like snowflakes and fingerprints, no two golf shafts are exactly the same. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shafts performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process.

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