Why do search engines matter?
Search engines give you access to 500 million internet users, including 33 million in the UK. The vast majority of these people have never heard of your magazine. Some of them would subscribe if only they knew it existed. By ranking highly in the most important search engines, you will no longer miss out on these searchers. Estimated searches per month on Google (Pressflex research conducted in May, 2002): • 68,400 : accountancy • 11,400 : Asian London • 934.
