Why do search-engine rankings matter?
Let us imagine a company that makes widgets, and they have a large sales force trying to sell them worldwide. Suppose that they have a informative website, but that it only appears as the 27th result on a Google search; therefore, someone searching for widgets who typed “widgets” into the input box on Google, would have to click through to the third page before seeing the company’s listing. Only a small percentage of users actually click through beyond the first page so the company would not get many visitors via Google. Now suppose that the same company, added some informative articles about widgets and got links from sites throughout the industry and their search engine positioning jumped to #2. Widget sales would be likely to increase because many more people would discover their site. Most importantly, the type of people that search for “widgets” are a self-selecting group of people that are interested in widgets; they are therefore the perfect audience for a widget manufacturer! F
