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Why do Retailers with existing loyalty card programs use KeyRingThing?

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Why do Retailers with existing loyalty card programs use KeyRingThing?

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More than ever, Retailers need to retain loyal customers. They’ve invested substantially in their loyalty card programs, as loyal customers shop and spend more than non-loyal customers do. But research shows only 39.5% of the 1.3 billion+ loyalty cards issued as of 2006 are currently active, and this is mainly because too many loyalty cards have been issued for consumers to easily carry.

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