Why do retailers promote such celebrations as Mothers day and Easter?
Let’s face it – we have chocolate around us all year, but the difference with easter eggs is that, because Easter is just once a year, we are more prepared to spend up big for that one occasion, figuring that it won’t matter to our budgets because it is “just this once”. Mother’s Day is a great opportunity to appeal to our sense of giving our mothers something special, even though they also don’t really need that extra shower gel, bathrobe or whatever else we are being convinced they would love to own.
