Why do reported clicks not match the visits reported by my site analytics tool?
There is usually a discrepancy between the number of clicks and the number of visits. At times this difference can be significant, but it is not necessarily indicative of a problem. It is understandable that this might cause concern, but there are some common reasons for this discrepancy in web logs: • Multiple clicks: A single visitor may click an ad and visit your site, then click an ad again a few minutes later. Both clicks will be recorded, but only one visit will be recorded by Analytics. • Lagging page loads: Users may click BACK after clicking an ad, but before your site page fully loads. • Tracking codes have to fully load for Analytics to record the visit. If the user prevents the code from loading or navigates to another part of your website before the code loads, Analytics will not record the visit. • User browser preference can prevent Analytics from recording the visit. Users must have javascript, images, and cookies enabled for Analytics to record the visit. • Server Log
