Why do rates differ for web quality and radio quality commercials?
This is based on the cost of royalties for the sound effects & music and affects the rates of the voice talent. These rates are all higher for radio broadcast. It’s important to note that, in most cases, writing and production are included when you buy traditional radio airtime. So you may not need these services when buying for traditional broadcast. Remember if you have a question that isn’t answered here, email me and I’ll get back to you as soon as I am able.
