Why Do Professional Speakers Need Public Relations?
Four Reasons Why Every Speaker Should Hire a PR Firm How many speakers do you know who have engaged the services of a public relations firm? Chances are you may not know many. What professional speakers don’t realize is that hiring a public relations company can become extremely beneficial and can produce a surprisingly high return on investment. The amount of revenue which can be generated as a result of the activities of a public relations firm can easily outweigh that of advertising. Why? Because public relations is more reputable than traditional advertising. A consumer is more likely to purchase a product or service because they read a third party revue, not because they saw an advertisement. When a consumer reads a review, it is normally unbiased and comes from a trustworthy source. Furthermore, public relations is less expensive than advertising. The cost of sending a press release to a magazine editor is a lot less than creating a direct mail campaign or purchasing a display ad
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