Why Do Product Reviews Convert So Well?
Want to understand why Niche Product Reviews convert so well? Well, it is based on common social and psychological behavior that is built into our programming and dictates how we act, what we buy and why it is sooooo automatic! You see, we are by design social creatures. We communicate through language and written words. When we want to make a purchasing decision, how do we most often do it? Think about when you want to buy something. Don’t you usually ask someone you know who has something you are interested in getting? If you’re in front of the computer and you’re interested in buying something, what words do you usually type in? If you’re like most people you probably type “(name of product) review” (look how popular consumer review magazines have been for years!!!) From a social and practical standpoint this makes perfect sense. Not too many people like to throw away their money. When they want to make a purchase they want to make sure that they will be getting their money’s worth.
