Why do prices differ from country to another? Who set the pricing policies Alshaya or Starbucks?
Prices differ from market to market as currencies differ from country to country. There are many factors that affect our prices. The main ones are: economic strength of a market; shipping and customs duties; taxes on import and sales set by government and local market competition. We have to take all this into account when setting prices. There are also business overheads that all companies/brands incur that have to be considered, and these vary hugely in different countries. Sometimes even in regions within the same country. However, we always ensure that Starbucks gives optimum value for money; and provides the best Starbucks Experience.
