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Why do prices differ for different teams and different events?

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Why do prices differ for different teams and different events?

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The viagogo Victory Pass Exchange is an open market: Prices for different teams and games are affected by various factors including the likelihood of each game occurring, the overall popularity of each round of the playoffs, the team’s ranking in the league and the market value as set by other fans who are buying and selling Victory Passes. For example: if the New York Giants are the top-ranked team in the NFL in a given season, a Victory Pass for the New York Giants in the Super Bowl will probably be more expensive than a Victory Pass for an NFL team ranked to finish last in its division.

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