Why do people with low income continue buying their local newspapers?
SA: While the cost of the Russian Post is constantly increasing, people have to choose. And they have chosen to subscribe to the local press. Foremost, it is cheaper than federal news. Secondly, the news of what happens in these regions, where people live, is getting more and more important to readers, even more important than in regional centers. And information about events in Moscow and abroad is brought free to every home via TV. Municipal life is the number one priority in rural districts. The financial crisis has compounded the need for local news, because people are seeking vital information about prices, the job market, and how effective local authorities are in ensuring an adequate supply of water and electricity to their villages, etc. By the way, traditionally the number of rural subscribers during winter is higher, because there is less to do at home and the nights are longer, so people have more time to read. AY: So growing interest in municipal information is the reason t
