Why do people record users on a website?
There are several reasons why every marketer or online business owner might want to record a user session:
– Better understand your audience and their needs. These records show the exact behavior of your site visitors, which in turn can tell you which buttons, blocks, offer more often they are interested in and which do not work
– Find the critical and non-working items. It happens that your tester did a bad job, and the important buttons to submit the form, price do not work on your site. You can also analyze different versions of the site on different devices, sometimes the layout is not perfect on specific devices or browsers
I use session recording tools for these purposes most often.
In fact, there are a lot of options to use, like any analytical tool it gives a lot of opportunities and crumbs for reflection
