Why do people in the middle class need a lifeboat?
While by international standards the American middle class are still living well, the gap between the rich and the poor is widening and the middle class is shrinking as more of us are feeling financially squeezed. Noted consumer researcher Paco Underhill finds that a third of us are feeling “the immediate anxiety of downward mobility, meaning that we are scared of living at a lesser standard than we do now.
