Why do people get interested in Paganism and Witchcraft?
If you want to know why a particular person is interested in Paganism, I recommend you ask them. If you’re looking for a general idea, I can tell you that people frequently report that they already held Pagan beliefs or practiced Pagan rituals, without having a context for them, and were delighted to find out that such a path existed. These folks usually describe a feeling of “coming home” rather than conversion. Some common reasons why people are drawn to Paganism include, in no particular order: (1) a desire to honor the Earth as sacred; (2) a desire to honor Deity in both feminine and masculine forms; (3) an interest in psychic, paranormal, and magical experiences; (4) a wish to join a non-dogmatic religious path. For a more in-depth answer to this question, I recommend checking out Drawing Down the Moon by Margot Adler, which includes great descriptions of why people got involved with Paganism.