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Why do paints blister and crack on masonry surfaces?

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Why do paints blister and crack on masonry surfaces?

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When soap is manufactured, the basic ingredients are forms of alkali and oil. The combination of the alkali in the masonry and the oil in the paint causes the saponification, which is the white soapy film which appears on the walls and floors. This also causes flaking, blistering, bleeding and burning off the paint on the surface. Vinyl, rubber or latex based paints also peel and crack off masonry surfaces. The prime reason for this is still the alkali and lime fighting the paints. Concrete Remedy DS helps extend the life of the paint up to 300%. The reason is: once Concrete Remedy DS is applied to the masonry surface to be painted, it sets up a gel-like barrier which prevents the moisture from being drawn to the surface when painted, to stop the blistering and peeling. Concrete Remedy DS enables paint to adhere better to the masonry because it etches as it penetrates, so it acts as its own bonding agent for the paint. To help solve the saponification problem, it neutralizes the alkali

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