Why Do Only 27% of Small Business Owners Report an Operating Profit From Their Web Site?
Will Weidman Weidman Consulting, Inc. will@weidmanconsulting.com (585) 787-7860 Also available: PDF version of this article. Although this is the second Weidman Consulting (WC) Journal issue, it is really the fundamental one that will set the stage for the next several. In this issue we will build on our belief that there are common mistakes made that contribute significantly to the low profitability of small business Web sites. *** The National Federation of Independent Businesses (NFIB) reports in their National Small Business Poll – The Use and Value of Web Sites that, when asked, only 27% of small business owners saw an operating profit from their Web site over the six-month period preceding their response. 16% had an operating loss, and 19% didn’t know if their site was profitable or not. The remainder, 38%, claimed that they “broke even.” The numbers are discouraging. They raise a red flag to anyone considering an initial or incremental investment in their Internet presence. If t
