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Why do One A Day Kids multivitamins contain aspartame (artificial sweetener)?

April 26, 2017artificial aspartame contain Kids multivitamins sweetener

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Why do One A Day Kids multivitamins contain aspartame (artificial sweetener)?

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Only our Scooby Doo Complete formula contains aspartame. The aspartame masks the bitter taste of calcium found in this formula. Sugar would be needed in large amounts to mask such a bitter flavor and would make the tablet too large.