Why do newspapers offer substantially discounted advertising rates to sponsoring law firms?
The “You and the Law” columns provide interesting, useful and sometimes entertaining information on how the law in BC affects readers in their everyday lives. There’s a dearth of accessible legal information, and readers are naturally inclined to want to read the columns. The columns provide a valuable service to readers. Publishers and sales managers are thus keen to publish “You and the Law,” because the columns help to boost readership interest and loyalty in their particular newspaper.
