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Why do network marketing companies prohibit sales in retail stores?

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Why do network marketing companies prohibit sales in retail stores?

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If consumers could buy Avon, Tupperware, and Shaklee products in retail stores, why would they bother purchasing them from distributors? Network marketing distributors have made the market for these products. Sales in retail stores would be viewed by companies as undermining the very foundation of the growth of these companies. Providing distributors with a proprietary product to bring to the marketplace, with the assurance that the product will not be sold through retail channels, is a key ingredient in the success of network marketing companies.

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