Why do nearly ninety percent of all new products fail?
Although most companies know the value of listening to customers, few have developed a real system for turning customer input into top- and bottom-line results. PDC Principal Consultant Sheila Mello has developed the customer-centric model that not only puts customer value at the heart of product development but also provides a methodology for quantifying and implementing customer-centric market research. Combining first-rate academic research with proven results from major corporations, the model’s strategies help companies create measurable, repeatable development processes that can substantially reduce wasted time, effort, and product development budgets. The approach approach to product development revealed in Customer-Centric Product Definition ensures smoother launches of products for which customers will be happy to pay premium prices. The process described in the book is designed to help companies develop innovative products that will expand market share by creating extraordina
