Why do most product launches end up being just a small blip?
• The four critical launch phases were not rigorously followed • Key reference customers were not attained and/or nurtured • The product or company positioning was simply not “newsworthy.” • The hard work of crafting the right story was not done. • A winning PR strategy was not created • The actual launch campaign was badly executed • There was no smart follow-up or “nurturing” of the media relationships and reference customers.
