Why Do Most Movie Websites Suck?
Chris Thilk So many times this summer, as I’m writing one of my movie marketing campaign reviews, I’ve visited a film’s official website and come away with a single thought: “That’s it?” If you also make a habit of visiting movie websites to check out what has been put there to help promote a film, you’ve likely had a similar reaction. I keep noticing big gaps between what I know has been created and what is available on official movies sites, which are (in theory) supposed to be a movie’s central hub of information. Often missing are bios on the stars, other versions of the trailer (especially after you’ve seen them on TV), photo galleries and more. But then I click over to the movie’s Facebook page and find a lot of this information there. Material such as exhaustive overviews of an actor’s career might not be available, but an extensive photo gallery, all the trailers and TV spots, along with some extended clips and more, are all in various tabs off the Facebook page. (The website f
