Why Do More Than 300 Software Vendors Embed DataDirect?
The bottom line is that embedding DataDirect results in increased revenue by opening up market opportunities for you. Here’s some other reasons: • Software vendors that need data connectivity in their product offerings can sell to a larger market by supporting more databases, including multiple versions of Oracle, as well as Microsoft SQL Server, DB2, and others. (Support for multiple versions of Teradata and MySQL is coming.) • Reallocate your development resources to more valuable projects. Developers can work on new releases, not overhead database connectivity. • Your demonstrations, pilot projects, evaluations, and proof of concept projects are completed faster (no churn with customers and technical support trying to obtain the right version of the database driver), leading to accelerated license fee revenue. • Participating in the mainframe integration market has afforded our ISV customers large deal sizes, an annuity business model, and more predictable revenue streams. • ISVs ge
