Why do many people wrongly believe that chickens are fed hormones?
We believe that one reason might be that people note that the chickens sold these days in supermarkets, butcher shops and chicken shops are much bigger than what they may recall them to have been 20 or 30 years ago. They may wrongly conclude that this must be the result of some unnatural intervention. The actual reason for this increased growth rate and size is the ongoing extensive selective breeding programs that have been adopted by the industry over the past 50 years, which aim for not only faster growing birds but also for healthier and more disease resistant chickens.