Why do local authorities and creative industries need one another?
Councils can benefit from investment in creative industries because of their potential to impact on a wide range of policy priorities. Creative industries not only have the potential to generate jobs, innovation and productivity, they also enhance the quality of life in an area and stimulate new ideas and thinking within communities. Yet these benefits are not guaranteed and will vary by sector and by the characteristics of local areas. It is vital that each local authority considers how important creative industries are to their local area and what form of investment would be most appropriate for their distinctive local circumstances. Creative industries can also benefit significantly from support by their local authorities. These benefits can be gained through direct investment tailored to the needs of creative industries, for example through: • physical infrastructure • skills • networks • business support. Other agencies can also become involved in some of these activities – althou
