Why do leaders need to better understand creativity and the eight creative talents?
Issues of globalization, climate change, rapidly changing customer demands all call for new ways of addressing challenges, solving problems, and meeting customer needs. Leaders are faced with multiple dilemmas: keeping and developing good people, getting fast results, meeting customer needs all with smaller budgets and shortened schedules. Leaders who recognize, appreciate and nourish individual differences in the contributions and problem solving styles of their team will see amazing results. They will uncover not only creative solutions and distinctive products, but also more productivity, lower staff turnover, and greater employee satisfaction Most organizations are leaving a tremendous amount of human potential untapped because employees are not developed or appreciated. Recognizing talent and figuring out how to develop it are key challenges for organizations.