Why do large companies use mystery shoppers?
All types of companies employ mystery shoppers to report on levels of service and customer satisfaction. In doing so they are able to ensure that their staff are properly trained, product quality is consistent, and that the company image is being portrayed in the desired manner. The feedback provided by mystery shoppers is often crucial to businesses in an ongoing effort to improve their standard of customer service! They need to maintain a high level of customer service to retain their most important assets – eg their customers! If you feel you have something to contribute to the ongoing improvement of customer service and like the idea of being paid to shop, mystery shopping could be perfect for you.
