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Why do institutional and wealthy individual investors generally allocate a portion of their portfolios to alternative assets such as private equity?

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Why do institutional and wealthy individual investors generally allocate a portion of their portfolios to alternative assets such as private equity?

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Private equity is considered to be a high-risk, high-return asset class that, in moderation, can enhance the overall return of a well-diversified investment portfolio. Studies also have shown that private equity returns don’t correlate closely with returns from other asset classes, such as bonds and public equities. Having an allocation to private equity therefore can help smooth out the returns of a balanced portfolio. Institutional investors generally set target allocations to private equity of anywhere from 1 percent to 25 percent, depending on their appetite for risk and their need for liquidity.

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