Why do I need search engine optimisation?
Search engine optimisation is extremely important to make sure that whenever a customer searches for the products or services that your company provides, you appear as high as possible in the list of search results. This is often called your Google ranking. For example if you are a tiler operating out of Sutherland, you really want to make sure that when a customer searches for tilers in Sutherland (or nearby suburbs) your website is shown as high as possible in the list of results. Search engine optimisation is how you achieve this.