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Why do I need Facebook’s permission if I want to use its trademarks or logos in my play/movie/book in a way that’s positive for Facebook?

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Why do I need Facebook’s permission if I want to use its trademarks or logos in my play/movie/book in a way that’s positive for Facebook?

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We very much appreciate positive recognition of the Facebook brand, but we must go to extra lengths to protect our brand when it’s used by others in media that will be broadcast, distributed, or otherwise publicized. So we require that you obtain prior written permission before using Facebook’s trademarks in media that will be disseminated publicly.

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