Why do I need a trademark search? What if I dont want to spend the money on a trademark search?
Without conducting a trademark search, you could waste time and money using a trademark or filing a trademark application for a mark that is already in use by another person or company. Not only could your application be denied, but you could also face litigation and potentially be required to stop using the trademark and change all of your marketing and product packaging materials. Of course, this could mean disruption of your business and loss of goodwill associated with the trademark.
