Why do I need a Targeting solution like Xiam?
Because the mobile screen is not the same as the internet. Real estate is very limited. Abandonment rates are high. Any promotional material must be extremely relevant and individually targeted or it will be regarded as intrusive spam. Xiam can bring this level of targeting to the mobile device. Commoditization of voice and basic services has created a real need for operators to invest in serious content marketing systems. Spurred on by the continued improvements in networks, handsets and user experience, mobile content revenues are predicted to continue to grow strongly.
