Why do I need a Spotlight Page to purchase other ExploreWisconsin products and services?
Think of the Spotlight Page as a “setup cost” for determining how to place your business into the top of the search engine results pages. ExploreWisconsin is all about helping businesses sell their products and services to people that are actively searching for those products and services at leading search engines such as Google, Yahoo, MSN and AOL. The best way to do this is to research the language and search terms people use most when using the search engines, and to build a web page from the ground up, using those terms in the many different places search engines need to find them in order to determine the relevance and ranking of that page. Additionally, the page needs to be part of a linking structure, with links going to and from pages of related content and relevance, in order to help the search engines find and rank the page. Not only does this search term research and linking structure require considerable resources, the search engines are constantly changing their criteria f
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