Why do I need a continous positioning program for my site?
Seach engines results change constantly. The Internet is a rapidly changing environment, and the search engines have to reflect this. New sites are constantly being added, and some will be competing for the same keywords as you. That means a top ten ranking could change the day after you achieve it. The only approach that makes sense is an ongoing positioning program, where we optimize your pages, register them, follow up, adjust when necessary, reregister, follow up again… and so on. Also, search engines keep changing the rules (commonly known as algorithms). This is because they really do not want anyone to figure out how exactly how they rank sites to prevent unethical practices. So, from time to time, they would change their rules a little bit and we would have to start over. Search Engines can be really unpredictable as well. One day, you could have a high ranking with a search engine for a keyword phrase, and the next day your ranking could disappear completely, only to resurfa
