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Why do I have to register and obtain a User ID to complete the Dealer Attitude Survey?

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Why do I have to register and obtain a User ID to complete the Dealer Attitude Survey?

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Registration is the first step in a process to ensure that only surveys completed by the Dealer Principal or General Manager at U.S. new car dealerships are included in the analysis and the results by franchise. The User ID will allow us to validate the franchise evaluations and expedite the delivery of the survey findings.

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