Why do I have to pay a commission charge to offer cashback?
The cashback functionality is provided by a third party called Plan B Digital and the charge goes towards the build and maintenance of the merchant offers tool and the process of paying out the cashback. This means that you have a way of offering consumer cashback without having to invest in a complete system. No overheads – just a direct cost. It works in a similar way to affiliate programmes, but much more effectively as the consumer benefits from your marketing investment.
